Ursus invests in Loaloa

October 1, 2024

The Icelandic investment firm Ursus has invested in Loaloa. Alongside the investment, Heiðar Guðjónsson joined the company's board, strengthening Loaloa as it moves into its next stage of growth.

Ursus joined Loaloa’s shareholder group, with Heiðar Guðjónsson taking a seat on the board.

Loaloa has spent the past years building a specialized software platform for organizations that need control over large digital media archives. The product brings together digital asset management, AI, search, publishing, delivery and governance in one system.

Experience, discipline and scale

Bringing Ursus into the company is an important milestone. Loaloa is moving from a focused build phase into market entry, where technical depth must meet clear commercial execution.

With active board-level involvement and experience from investment, operations and company building, Loaloa gains additional strength for the next phase. The opportunity is clear: helping organizations turn scattered media archives into active operational intelligence.